Ethnoscapes attend a primary geography of Guildworks deXgnHYVE’s multiethnic and cross-cultural intersections, where the world’s analog travelers and modern digital spice-merchants cross each others’ paths in an open marketplace. From the monolithic pyramids of Giza to Tahir Square to Straight Street to uprisings for solidarity in Gaza, and the slow boiling anger in the underbelly of East Jerusalem, the clear contours of the world’s ethnoscapes shift constantly in and out of focus in today’s globally interconnected world. In the turbulent urban terrain of the city, the lexicon and language of typography is a jumbled ethnoscape itself, a bokeh of constantly undulating blurred lines of color, shape, proportion…difficult to distinguish and near impossible to navigate for foreigners—dangerous for the naïve; a place of raw, primary needs at high costs for its immigrant and low-income populations.
But ethnoscapes are also journeys into far off, sometimes exotic lands, and often remarkably beautiful cultures and people. Technology fused with the noblest pursuit of human spirit and elevated souls allows the developing of these digital handshakes and cultural exchanges circumnavigating and spanning seemingly impossible distances, carving new, human(e), urban(e) sonic and multi-sensory paths into undiscovered geographies. Cultural diplomacy shows us via our human DNA where in every corner of the world we’re all intensely, elementally human. And where our cultures and ethnicities individuate us, diversity and respectful inclusiveness further amplify our beauty as people sharing our blue planet. Preserving and curating cultural heritage is more than just our profession or trade in GUILDWORKS; For us it’s among our highest human obligations.
GUILDWORKS companies currently utilise certain elements and functionality built into Instagram’s,SoundCloud’s and other APIs (including third-party partners) but may not necessarily officially nor legally be affiliated with such API entities or their legal subsidiaries.