Shmouel Halimi (Shmoolik)
Media Music, Visual Art
Shmoo is a critically acclaimed creative artist and art director from Paris. New York-taught and now based out of Jerusalem, he uses photography, typography and vectors as a way of collecting material to realize powerful ads, posters and visual art.
Shmouel Halimi, also known as Shmoolik, is a professional HipHop/Rap artist and designer with a versatile portfolio. Born in France, Shmoo learned his craft in New York city and is now based in Jerusalem, Israel. Since 1998 while working on various projects Shmoo has also consistently been commissioned to create art pieces all over the world. Some of his works are shown in art galleries throughout Israel, other work is sold online at various auctions - in addition to winning top prizes in several international contests. Shmoo rejects the term graphic; instead, he always says he is working on a “concept”, drawing inspiration from countless sources, creating powerful visual designs used for diverse, modern applications. Shmouel also culls inspiration from his daily life as a Chassidic Jew, infusing his works with everything he sees and hears. Additionally, Shmoo loves electronic music and often performs live; his songs are produced in studios in New York and Jerusalem and have garnered nearly 100,000 YouTube views. For Shmouel every project is a new challenge – its goal to surpass his previous projects' prestige, éclat and inspiration.
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